Enhancing PancakeSwap’s DeFi Journey with Mercuryo’s Signature On-Ramps

It is the second-biggest DEX in terms of trading volume and has already been deployed on 9 different blockchains: BNB Chain, Ethereum, Base, Linea, Aptos, zkSync Era, Arbitrum One, Polygon zkEVM, and opBNB as the latest addition.

PancakeSwap has facilitated over $605 billion in total trading volume since its launch, and it currently boasts $1.3 billion staked in its liquidity pools. On average, the DEX has 1 million monthly users.

Within the PancakeSwap ecosystem, the team’s primary focus revolves around swap and liquidity provision, particularly with the introduction of DEX V3. These features empower users to contribute their assets to liquidity pools, thereby earning fees and playing a crucial role in facilitating trades on the platform.

While centralised exchanges are known for being user-focused and straightforward, DEX platforms often face challenges in offering a similarly intuitive and smooth experience for their users. Moreover, decentralised exchanges typically lack fiat payment options, complicating the entry point for novice investors.

PancakeSwap incorporates on-ramp payment providers into its platform to provide users with streamlined and user-friendly access to converting fiat currency into cryptocurrency assets. In pursuit of an exceptional user experience, the exchange was in search of an additional reputable and practical way that would offer a wider range of choices.

Mercuryo’s on-ramp solution for PancakeSwap included a simplified KYC threshold of up to EUR 700, ensuring a hassle-free and accessible entry point for users. In the context of a decentralised exchange seeking to enhance its user experience, Mercuryo’s seamless and intuitive interface filled the existing gap.

The operation concept is as straightforward as it gets. Once the payment is successful, Mercuryo’s automated API instantly sends out the crypto to the user, and they receive the funds within a few minutes.

It also equips businesses with invaluable metrics through a customizable dashboard that allows commercial and marketing teams to gain access to real-time transaction data, including insights into new and active users, the geographical distribution of purchases, and revenue growth trends.

Additionally, the platforms benefit from a transparent fee structure, a notable contrast to competitors who tend to withhold fee breakdowns, gaining a unique advantage in understanding cost structures and optimising financial strategies.

Mercuryo’s signature feature is a pricing optimisation tool that pulls the market’s real-time best rate to offer the most competitive quotation. The rate refreshes every 10 seconds and has proven better than the competition.

Overall, the on-ramp offers the fastest and most seamless flow to convert new users into making their first transaction.

According to PancakeSwap, the integration process with Mercuryo was smooth and efficient.

A typical integration process includes an integration call and Q&A to tailor integration methods. The easy plug-and-play widget, along with dedicated integration support, streamline the process.

Mercuryo’s ‘iFrame’ integration enhances the user experience by seamlessly incorporating the payment page into the customer’s website, ensuring a cohesive and uninterrupted browsing experience. Users can access the on-ramp flow without leaving the main page, fostering a consistent interface and preventing any potential confusion that will affect the conversion rate.

PancakeSwap saw rapid growth in both trading volume and new users in just three months. During the marketing campaign, the overall volume grew by 300%, and the number of new users increased by 227%.

Together with Mercuryo, the exchange aims to stay at the forefront of this evolving landscape, providing users with secure and efficient ways to enter the DeFi space.

Mercuryo is committed to supporting its customer’s growth as user behaviour evolves. Anticipating potential demand for high-limit on-ramp solutions, the platform can provide tools like Mercuryo Pro, including OTC desk support.

Additionally, for users seeking off-ramp options, Mercuryo offers the most convenient instant card payout into Visa and MasterCard. The ongoing focus is on expanding the customers’ user base and business growth.