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Cryptocurrency wallet with avant-garde branding

Mercuryo created a design system to simplify your interaction with money

Evolution in payments

Money does not like fuss, and it is one of the fundamentals for many people. They carry information that sticks to their owner, empower him, create status and prospects. But because the attitude towards money has always been very conservative.

We decided to change that, to reduce the degree of seriousness; to develop a progressive language of communication around a traditional topic.

That is why we created an avant-garde, ironic and provocative product design.

An avant-garde, ironic and provocative product design

Design system

The cryptocurrency world, a world of new opportunities, is still unfamiliar to many people. They need a guide they can trust. Mercuryo is a set of services, each of them has its own functionality and audience, but all of them are united by one idea and values of the team. Therefore, it is essential at the level of design and user experience to speak with Mercuryo audiences in the same language.

For Business

Embeddable and fully customizable widget for the websites.

For You

Service that helps you to buy, sell, exchange and transfer cryptocurrency

The initial data for the creation of the visual language were the conservative concept of communication between people and money, the name Mercuryo, and the cultural background of the team.

Left hand
Right hand

Idea

The image of a rabbit is a creature that rocks a boat. It should create doubts among people about the status quo of money on the one hand and lead them to a new world of stable financial relations.

The virtual world turns into the material; cryptocurrency becomes real money.

Ears
At the same time, the ears resemble the letter “M” — the monogram of the brand.

Rabbit ears are a metaphor for a trick, a hat, some virtual space in a from a crypto wallet where you can get anything you want.

The virtual world turns into the material; cryptocurrency becomes real money. At the same time, the ears resemble the letter “M” — the monogram of the brand.

Ladies in dresses
Newspaper
Book
Ladies in dresses

The style is based on the Victorian era. Illustrations from engraving No. 39, 1831, by Thomas Burt and costume Institute fashion magazine No. 29, 1884–1887

The style is based on the Victorian era. Illustrations from engraving No. 39, 1831, by Thomas Burt; tenth annual report of temperance national hospital, 1883; costume Institute fashion magazine No. 29, 1884–1887; “Peterson's Magazine”, August 1889

Ears represent the intrigue. No one sees what or who is underneath. You have no idea what you can get out of a hat.

Flirting with the colours and style of the Victorian newspaper gives some respectability to the brand. And the rabbit, a character which is wise and experienced, it has that degree of freedom that follows immediately after integrity. He has everything, and he allows himself to loosen up a bit. It seems that rabbit can also relate with irony to large traditionally immobile structures: the state, commercial and financial systems.

Ears represent the intrigue. No one sees what or who is underneath. You have no idea what you can get out of a hat.

But the intrigue does not promise anything unexpected, Mercuryo does not deny the existence of money. You don't have to hold on to them to know you have them.

Hat
Hat
Hat
Hat

Fonts: Karloff and Brutal

Karloff is a very eccentric “Italian” font with reverse contrast, which should attract attention at the expense of deceiving expectations. And Mercuryo, as an IT company, could choose a more predictable font, but it chooses one that ties two opposites into a single thing.

Wallet
Mercuryo card 1
Mercuryo card 2
Roadmap
Swish-swish!

But they are opposite, which indicates the versatility of the company, which is both technological and human.

Try the Widget Now
Dark
Fiat
EUR
=
Crypto
BTC
Btc address

Brutal represents the technological part of Mercuryo and works well in contrast to the expressive Karloff. Brutal is perfect for our mobile app.

Confirmation dialog
Iphone Mobile Application

Brand colours

The colour palette is monochrome, but with bright, accent colours. On the screen, they look gorgeous, but once they are transferred to print — fade. All this resembles a business, financial newspaper and leaves us at the same time in the digital space — that's such a design dialectic.

FiguresFigures
Illustration

Pictures with stories

The illustrations describe success stories involving a distinctive character, lively and active, who communicates with the user in a unique language that is not spoken by any IT company.

Illustration 2
Illustration 8
Illustration 3
Illustration 4
Illustration 5
Illustration 6
Illustration 7
Flower
Flower
Flower
Flower
T-shirt
T-shirt

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