Money does not like fuss, and it is one of the fundamentals for many people. They carry information that sticks to their owner, empower him, create status and prospects. But the attitude towards money has always been very conservative.
We decided to change that, to reduce the degree of seriousness; to develop a progressive language of communication around a traditional topic.
That is why we created an avant-garde, ironic and provocative product design.
An avant-garde, ironic and provocative product design
The cryptocurrency world, a world of new opportunities, is still unfamiliar to many people. They need a guide they can trust. Mercuryo is a set of services, each of them has its own functionality and audience, but all of them are united by one idea and values of the team. Therefore, when it comes to design and user experience it is essential for Mercuryo and its audiences to speak the same language.
Embeddable and fully customizable widget for the websites.
Service that helps you buy, sell, exchange and transfer cryptocurrency
The initial data for the creation of the visual language included the conservative concept of communication between people and money, Mercuryo's brand name, and the cultural background of the team.
The image of a rabbit represents a creature that rocks a boat. It should create doubts among people about the status quo of money on the one hand and lead them to a new world of stable financial relations.
Rabbit ears are a metaphor for a trick, a hat, and some virtual space resembling a crypto wallet and delivering you anything you want.
The virtual world turns into the material one; cryptocurrency becomes real money. At the same time, the ears resemble the letter “M” — the monogram of the brand.
Flirting with the colours and style of the Victorian newspaper gives some respectability to the brand. And the rabbit, a character which is wise and experienced, it has that degree of freedom that follows immediately after integrity. He has everything, and he allows himself to loosen up a bit. It seems that rabbit can also relate with irony to large traditionally immobile structures: the state, commercial and financial systems.
Ears represent the intrigue. No one sees what or who is underneath. You have no idea what you can get out of a hat.
But the intrigue does not promise anything unexpected, Mercuryo does not deny the existence of money. You don't have to hold on to them to know you have them.
Karloff is a very eccentric “Italian” font with reverse contrast, which should attract attention at the expense of deceiving expectations. And Mercuryo, as an IT company, could choose a more predictable font, but it chooses one that ties two opposites into a single thing.
But they are opposite, which indicates the versatility of the company, which is both technological and human.
Brutal represents the technological part of Mercuryo and works well in contrast to the expressive Karloff. Brutal is perfect for our mobile app.
The colour palette is monochrome, but with bright, accent colours. On the screen, they look gorgeous, but once transferred to print they fade away. All this resembles a financial newspaper and yet keeps us in the digital space showcasing the design dialectic.
The illustrations describe success stories involving a distinctive character, lively and active, who communicates with the user in a unique language that is not spoken by any IT company.